Press kit
Writing about HitDaHiway?
Everything on this page is fact-checked against the platform itself: the numbers we publish, the boilerplate you can quote, and the brand pieces you can lift as-is. For anything beyond it, ask us. We’d rather answer a question than let a guess go to print.
Fast facts
The numbers we stand behind.
- 5
- Flagship launch corridors
- $0
- Upfront cost for founding merchants
- Commission-only
- Merchant pricing, on completed orders
- Next-day
- Merchant payouts
- Review-gated
- Every listing verified before going live
Boilerplate
Copy that’s cleared to quote.
Use either block verbatim, no permission needed.
HitDaHiway is the AI platform that turns passing drivers into paying customers for local businesses along America’s highways.
HitDaHiway is an AI travel and roadside commerce platform connecting people on America’s highways with the restaurants, hotels, tours, attractions and wineries along their route. For travelers it navigates, discovers and books at the exact moment a decision is being made; for merchants it turns passing traffic into visits and sales, with pricing based on outcomes rather than impressions. The platform is launching corridor by corridor, opening to a founding class of merchants along five flagship routes: I-10, I-95, I-70, Route 66 and the Pacific Coast Highway.
HitDaHiway is written as one word, capital H, capital D, capital H: “HitDaHiway”.
Brand
The wordmark and the palette.
The wordmark is set in Kaushan Script with “Da” always in Sunset Orange. Please don’t re-set it in another face, recolor it, or detach the underline rule.
Kaushan Script · “Da” in Sunset Orange · shown on Midnight Navy
- Sunset Orange#FF8A2B → #F2680CPrimary accent & button gradient
- Midnight Navy#060A14Page background
- Headline White#FFFFFFHeadline emphasis & stat values
- Primary Text#EDF2FBBody text on dark
- Secondary Text#AFBDD3Lead paragraphs & captions
Photography on this site is placeholder-grade and not cleared for republication. For print-quality imagery, write to us below.
Media contact
Interviews, fact-checks, imagery and anything this page didn’t cover. One inbox, read by people who can actually answer.
Email press@hitdahiway.com