Press kit

Writing about HitDaHiway?

Everything on this page is fact-checked against the platform itself: the numbers we publish, the boilerplate you can quote, and the brand pieces you can lift as-is. For anything beyond it, ask us — we’d rather answer a question than let a guess go to print.

Fast facts

The numbers we stand behind.

2M+
Travelers reached every month
100K+
Businesses on the platform
5,000+
Cities & towns covered
All 50
States live, coast to coast
$250M+
Revenue generated for merchants

Boilerplate

Copy that’s cleared to quote.

Use either block verbatim, no permission needed.

One-liner

HitDaHiway is the AI platform that turns passing drivers into paying customers for local businesses along America’s highways.

Full boilerplate

HitDaHiway is an AI travel and roadside commerce platform connecting people on America’s highways with the restaurants, hotels, tours, attractions and wineries along their route. For travelers it navigates, discovers and books at the exact moment a decision is being made; for merchants it turns passing traffic into visits and sales, with pricing based on outcomes rather than impressions. The platform reaches more than two million travelers a month across 100,000+ businesses in 5,000+ cities and all 50 states, and has generated over $250 million in revenue for merchants.

HitDaHiway is written as one word, capital H, capital D, capital H — “HitDaHiway”.

Brand

The wordmark and the palette.

The wordmark is set in Kaushan Script with “Da” always in Sunset Orange. Please don’t re-set it in another face, recolor it, or detach the underline rule.

HitDaHiway

Kaushan Script · “Da” in Sunset Orange · shown on Midnight Navy

  • Sunset Orange#FF8A2B → #F2680CPrimary accent & button gradient
  • Midnight Navy#060A14Page background
  • Headline White#FFFFFFHeadline emphasis & stat values
  • Primary Text#EDF2FBBody text on dark
  • Secondary Text#AFBDD3Lead paragraphs & captions

Photography on this site is placeholder-grade and not cleared for republication. For print-quality imagery, write to us below.

Media contact

Interviews, fact-checks, imagery and anything this page didn’t cover. One inbox, read by people who can actually answer.

Email press@hitdahiway.com